Mantle Case Study: Unlocking Profitable Growth with Creative Testing and Data-Driven Optimization

Background: Founded in 2020, Mantle is a Scandinavian skincare brand combining minimalist design with skincare innovation. The brand partnered with ReapDigital to improve paid social performance and support profitable growth.

The Challenge: Inconsistent campaign performance, ad fatigue, inefficient budget allocation, and reliance on last-click attribution made it difficult to identify profitable customer segments and measure results accurately.

The Solution: ReapDigital introduced a strategy combining creative diversification and data-driven campaign optimization.

• Creative Testing: Tested videos, images, and product catalogs with different formats, framing, and messaging, supported by a full-funnel campaign structure.

• Data-Driven Optimization: Replaced last-click attribution with GA4 data-driven attribution, refined campaign objectives and attribution windows, and optimized Google Ads bidding and audience segmentation.

The Results:

• 179% increase in ad revenue

• 187% boost in Return on Ad Spend (ROAS)

• Sustainable, profitable growth despite expansion into multiple European markets.

Core Message: Through structured creative testing, improved attribution, and continuous optimization, ReapDigital helped Mantle turn inconsistent paid social performance into a scalable growth strategy.