Filippa K Case Study: From Inconsistent Results to Reliable Growth Across Europe
Published on 08 Nov 2026
Background: Founded in Stockholm in 1993, Filippa K is a Scandinavian fashion brand known for its timeless design, quality and sustainability. The brand partnered with ReapDigital to improve its online advertising performance and support growth across Europe.
The Challenge: Inconsistent campaign results, limited testing structure and uncertainty around which products and markets were driving performance made it difficult for Filippa K to invest confidently in digital advertising.
The Solution: ReapDigital introduced a two-part strategy focused on campaign optimization across Meta and Google Ads, alongside structured creative testing.
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Campaign Optimization: Rebuilt campaigns using a full-funnel structure and advanced bidding strategies to target high-intent audiences.
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Creative Testing: Tested image, video and copy formats systematically to identify top-performing creatives and reduce wasted advertising spend.
The Results:
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157% increase in revenue
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42% improvement in ROAS
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36% reduction in Customer Acquisition Cost (CAC)
Core Message: By combining data-driven campaign optimization with structured creative testing, ReapDigital helped Filippa K transform inconsistent advertising results into a scalable performance framework supporting continued growth and profitability across Europe.
