Prerna Mahtani's successful career in digital marketing has been aided by her strong research abilities, logical reasoning, and ability to derive practical insights from data. She began creating material in 2015 and has since published hundreds of whitepapers, blogs, and reviews for several platforms. Prerna graduated from Wigan & Leigh College of Mass Media & Business Management with a Bachelor's degree in Mass Media. She has spent the last eight years working in digital marketing. She has worked as a Project Manager, Content Leader, and Social Media Marketer during this period. She has worked in project management, customer service, and content strategy throughout her career. "Effective communication has been a cornerstone of my success," she says. According to her, Whitepapers are extremely valuable in imparting data, especially while referring to a well-written and created whitepaper. However, if the content of a whitepaper is not structured properly, it leaves readers with a bunch of information they have no idea what to do with. Basically, the entire thing is a waste of time. Hence, it’s really important to do justice and have a clear aim and takeaway while creating a whitepaper. Prerna, like other writers, enjoys reading science fiction novels, and Ice by Anna Kavan, Snow Crash by Neal Stephenson, and Exhalation by Ted Chiang are among her favorite books. Her interest in science fiction has grown into an interest in technology. She now eagerly reads articles on artificial intelligence, machine learning, energy technology, IoT advances, and other topics. Prerna also stays up-to-date on the latest information by following today’s leading tech YouTubers. Her favorites include popular YouTubers like MrWhoseTheBoss, Marques Brownlee, and iJustine. Learn more about Prerna’s professional journey on LinkedIn and follow her social life on Instagram @prerna_mahtani.