Strong research skills, logical reasoning, and an ability to draw actionable insights from data have helped Avichal Singh build a successful career in digital marketing. He started writing content in 2010. He has written over 500 whitepapers, blogs, and reviews for a variety of platforms. Avichal has a Master’s degree in Commerce from Savitribai Phule Pune University. He has worked in digital marketing for the past ten years. During this time he has held positions as a Project Manager, Social Media Manager, and Head of Content. Over his career, he has worked in project management, client servicing, and human resources. In his own words, “A cornerstone of my success has been effective communication. Whitepapers are a great example of the importance of good communication. A well-structured white paper is easy to understand and shares value-adding insights. Conversely, a white paper that is written poorly will leave readers with a lot of data and information that they don't know what to do with.” Like most writers, Avichal has a passion for reading. Some of his favorite books include Foundation by Isaac Asimov, the Shannara Chronicles by Terry Brooks, and Dune by Frank Herbert. His love for science fiction has evolved into a passion for technology. Today, he avidly reads content pertaining to artificial intelligence, machine learning, energy technology, developments in IoT, and more. Avichal also stays up-to-date on the latest information by following today’s leading tech YouTubers. His favorites include Veritasium, Undecided with Matt Ferrel, and Joe Scott. He is also an ardent follower of the content shared by Vox and highly recommends their Glad You Asked series to everyone. Along with writing content, Avichal indulges his creative side by creating art and enthusiastically participates in local karaoke nights. He willingly admits that he is not a good singer. You can find Avichal on LinkedIn or connect with him on Instagram @avichalsingh.