How a Leading Medical Device Manufacturer Transformed Sales and Marketing

Published on 18 Feb 2025

A multinational medical technology leader faced growing challenges in managing its marketing ecosystem. With fragmented content, compliance risks, and inconsistent messaging across channels, the company needed a strategic overhaul. The solution? A unified, technology-driven approach to streamline content, enhance engagement, and accelerate digital transformation.

Challenges in Marketing and Compliance

Managing Dispersed and Outdated Content

The company struggled with:

A lack of centralized content management, leading to outdated and non-compliant materials.
Inconsistent branding and messaging, creating a disjointed customer experience.
High bounce rates and low conversions, reducing marketing effectiveness.

Need for an Integrated Marketing Ecosystem

To address these challenges, the company required:

Automation of marketing workflows to improve efficiency.
A single content repository to ensure compliance and consistency.
Enhanced customer experiences across all digital touchpoints.

Implementing a Unified Marketing Solution

Developing a Centralized Content Ecosystem

LTIMindtree deployed an end-to-end marketing transformation strategy, including:

A single-source content system integrating tools like Veeva, Widen, Sitecore, and Marketo.
Redesigned websites and global microsites, enhancing brand consistency.
Advanced marketing automation, improving campaign execution and performance tracking.

Ensuring Compliance and Scalability

The solution also introduced:

Seamless regulatory compliance across the marketing lifecycle.
A unified campaign management system, delivering structured, data-driven insights.
Efficient integration with enterprise platforms, streamlining workflows.

Results and Business Impact

Improved Digital Performance

30% increase in site health index, optimizing user experience.
32% increase in customer engagement, leading to stronger brand loyalty.

Faster Marketing Execution

40% reduction in deployment cycles, enabling faster go-to-market strategies.
10x acceleration in product and feature rollouts, improving business agility.

Enhanced Customer Retention

15% improvement in NPS (Net Promoter Score) and CLTV (Customer Lifetime Value).

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