Spotify Tests Selling Tickets Directly

Published on 27 Aug 2022

Spotify, Selling Tickets Directly

As reported by Music Ally, Spotify is launching a new platform to sell concert tickets directly to fans. The website, known as Spotify Tickets, offers a limited number of future US-based performances for participating artists such as Limbeck, Tokimonsta, and Annie DiRusso.

See also: The Need For Multi-Channel Marketing

Spotify’s Current Selling Process

Spotify already collaborates with Ticketmaster, Eventbrite, and See Tickets to sell tickets via its new Live Events Feed, where users can explore local events and buy tickets through a third party. However, the new Spotify Tickets website allows you to purchase tickets directly from Spotify.

According to the site's legal page, the firm sells tickets "on behalf of third parties, including venues, event producers, fan clubs, and artists, as their disclosed ticketing agent," as reported by TechCrunch. This implies that Spotify does not control its ticket pricing and will also charge consumers a booking fee that will be disclosed before checkout.

"At Spotify, we frequently test new ideas and products to enhance the customer experience. Some of them wind up paving the way for our larger user experience, while others serve as essential learning opportunities," Spotify spokesman Carling Farley told The Verge. " represents our most recent test. We have no more information on plans at this time."

According to the support website for Spotify Tickets, you must establish a Spotify account to purchase tickets, and it does not seem to offer printed or mailed tickets at this time. According to Spotify, you must provide your email confirmation and a valid photo ID at the venue's box office to collect your tickets. It also forbids selling its tickets, which this pickup policy should prevent.

TikTok To Follow Suit?

TikTok is making similar efforts to assist musicians with live event promotion. This month, the service announced a collaboration with Ticketmaster that allows users to purchase tickets from inside the app to see Demi Lovato, OneRepublic, Usher, and the WWE. TikTok is also developing a music streaming service that might compete with Spotify and Apple Music since the company registered a TikTok Music trademark in May.


Featured image: Spotify


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