Pull away from the pack

Published on 20 Jun 2023

Digital Transformation

Steps to taking the lead with personalisation

Embarking on a digital transformation journey can be daunting, especially for IT organizations. However, many struggle to achieve success. Surprisingly, according to an IDC Survey, 56 percent of IT executives believe that IT is either neutral or even hinders their company's digital transformation efforts.

But there's good news for those who take the lead, particularly in customer experience and content-related initiatives like personalization. The results speak for themselves:

98% of marketers recognize the value of website personalization, considering it quite or highly valuable for increasing conversion rates (Source: Econsultancy). Companies that leverage personalization have witnessed remarkable revenue and retention growth, with increases ranging from 10 to 30% (Source: McKinsey & Company).

Adobe understands the significance of digital transformation in revolutionizing customer experiences. We empower IT organizations to overcome challenges and drive successful transformations that yield tangible results. Our comprehensive suite of solutions and expertise enables you to implement effective personalization strategies that engage and delight your customers. By tailoring experiences to their unique preferences and needs, you can boost conversions, drive revenue growth, and enhance customer loyalty.

With Adobe's guidance and cutting-edge technology, you'll be equipped to navigate the complexities of digital transformation seamlessly. We'll help you unlock the full potential of your data, optimize your IT infrastructure, and streamline your processes to ensure a successful transformation that aligns with your business objectives.

Don't let digital transformation be a hurdle for your organization. Join the ranks of industry leaders who have harnessed the power of customer experience and content personalization to drive success.

Download this whitepaper now to know more!


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