Sony and Honda plan to compete with Tesla by producing an electric vehicle emphasizing in-car entertainment. They are considering including a PlayStation 5 in the vehicle.
Izumi Kawanishi, head of the joint venture, told the Financial Times that incorporating the PlayStation 5 platform inside the automobile Sony plans to develop with Honda is "technologically viable."
Elon Musk, CEO of Tesla, said that a display of the company's newest Model S and X cars' bigger horizontal panels and AMD RDNA 2 graphics technology put them "actually on the level of a PlayStation 5" After more than a year, the only famous game to be released is the original 2D Sonic the Hedgehog, despite Musk's promises of major titles like Cyberpunk 2077 and a demo for Steam in August.
Sony Goes One Step Further
Sony, meanwhile, isn't simply interested in putting video games inside Teslas. Its goal with this electric vehicle is to create a mobile media center. The purpose of Sony Honda Mobility and Honda Motor Co.'s senior managing officer, Yasuhide Mizuno, is to "create a vehicle as hardware that would adapt to the entertainment and network we would want to deliver," he said.
Mobility itself is another issue that Sony and Honda Mobility want to fix by making the car fully autonomous. While acknowledging that it would take some effort, Kawanishi remarked, "To appreciate the space in your automobile, you have to make it a place where you don't need to drive."
Earlier this year, Honda began working together. While Honda is known for quality construction, Ford brings entertainment, software, and the sensors and technology required for autonomous driving. Their joint goal is to catch up to systems from other manufacturers, such as Tesla's vision-based Full Self-Driving, of which beta versions are already installed in more than 160,000 vehicles.
However, Tesla also needs help to perfect its autonomous systems. Meanwhile, many automakers' ambitions for fully driverless vehicles are floundering.
Sony & Honda’s Vision
Sony and Honda aim to deliver the as-yet-unnamed vehicle to customers in North America in early 2026, so we still have a little to wait until we can play God of War Ragnarök on our dashboards. Sony has been teasing us with hints about the design of this car since 2020, when it unveiled the Vision-S 01 concept, and again in 2022 when it unveiled the SUV 02 variant at CES.
The Vision-S, developed in partnership with Magna, has a pair of 200kW motors that allow it to speed from 0 to 60 mph in under 4.5 seconds. Sony installed around ten image sensors, lidars, radars, and ultrasonics around the car and at least nine screens inside.
Sony and Honda want to stand out in the car industry with their driverless EV focusing on entertainment first. Similar efforts by other manufacturers, such as Hyundai's Ioniq 6 and its "cocoon-like personal space," Tesla's inclusion of Netflix as of 2019, and, more recently, TikTok, and Lincoln's Star Concept, which can produce mood scents, are also on the rise.
Whether or not passengers want to spend more time in their vehicles is debatable, but Sony's PS5 will likely see more action than BMW's second-rate gaming alternatives.
Featured image: Sony
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