Zapier Expands Automation Service

Published on 10 Oct 2022

Zapier, Automation, Service

For the longest time, Zapier, founded in 2011, was satisfied with assisting its customers in automating basic processes and building connections between different business-critical products. That's been a terrific business for the firm, but people now want a little more, so the company felt it was time to extend its product line during the previous several years. Transfer, a tool for transferring data across applications released last October, was the first of these new tools. Today, at its ZapConnect conference, it announced the debut of Zapier Tables and Interfaces, a database service, and UI builder that would enable end users to interact with current Zapier processes.

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Zapier’s Current Process

Today, the company's customers often utilize Google Sheets as their database, Zapier to generate the business logic, and then Salesforce or Trello as a type of front-end to these processes. In an interview before today's release, Zapier co-founder and president Mike Knoop said that these software-type use cases account for around half of the service's traffic these days. However, it is an extremely fragile system since any error in the spreadsheet would cause the whole system to fail.

The Need For Change

Knoop said that one of the most prevalent complaints from clients was the need to connect third-party products for the user interface (UI) and the data storage layer, despite Zapier's comprehensive coverage of the logic side (or code side, if you prefer).

Because Google Sheets and even more recent technologies like Airtable were not designed to serve as systems of record for an automation system, the sorts of automation that can be developed on top of them by tools like Zapier are restricted.

"By establishing an automation-first edition of Tables, we were capable of collecting high-velocity change data and say, "Okay, we're going to protect this system, so if you implement this change, we'll sink it to the underlining system or notify you which apps rely on it. "Only the list of common failures was reviewed," stated Knoop.

While Tables represents one side of the issue in this case, Zapier Interfaces represents the other, emphasizing end users. The objective is for users to be able to construct configurable and dynamic web pages that operate with Zapier and a database, whether it's Tables or not. Knoop observed that today's users often design these systems themselves, but they, too, are fragile and difficult to maintain beyond the initial setup. Users may use this new tool to create forms, change data, share it, and fire triggers for their automation, all with a simple drag-and-drop interface.

Zapier’s Latest Capabilities

These new capabilities are included in Zapier's new Early Access program, which also contains Transfers, Tables, and Interfaces. Knoop wouldn't specify exactly what the firm would concentrate on next, but there are plenty of additional pain issues that the company might directly address.

This is undoubtedly an intriguing step for Zapier. Knoop said that the corporation had become comfortable and has lately had to play catch-up to satisfy the expectations of its clients. That required a change in the organizational culture toward innovation, but the effort is beginning to pay off.

Notably, eight of the company's most frequently requested features have also been released alongside these two new flagship products. These include the ability to draft Zapts, versioning, innovative tools for building more complex Zaps, scheduling transfers in Transfer, generic error alerts for users on a few of the higher-priced levels, subfolders, and also the addition of a super admin level.


Featured image: Zapier


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