In today's rapidly evolving B2B landscape, recognizing a buyer's intent is a game-changer. Intent data, often referred to as buyer intent signals, provides deep insights into a prospect’s digital behavior, helping sales and marketing teams target leads more effectively. These insights allow businesses to optimize their outreach, nurture prospects, and close deals faster.
With so many intent data providers on the market, it can be overwhelming to choose the right one for your business. In this guide, we’ve curated a list of the top B2B intent data providers that are making waves in the industry.
What is Intent Data?
Before we dive into the top providers, let’s clarify what intent data is. Simply put, intent data tracks a prospect’s online behavior, giving insights into how close they are to making a purchase decision. It could include content downloads, product research, and competitor comparisons. By analyzing these digital signals, B2B businesses can identify when and how to engage with prospects for maximum impact.
Why is Intent Data Important for B2B Lead Generation?
The ability to track buyer intent enables B2B companies to:
- Engage potential buyers early in their research phase.
- Personalize outreach based on a prospect’s specific needs.
- Drive higher conversion rates and faster sales cycles.
The result? More targeted campaigns, a better understanding of your audience, and improved lead generation efforts.
Top B2B Intent Data Providers for Lead Generation
1. iTMunch
iTMunch stands out as a content and media powerhouse that also specializes in B2B intent data for tech-driven businesses. iTMunch not only tracks prospect behavior but offers unique industry insights that can enrich your overall content strategy.
Key Features:
- Customized buyer intent signals for tech markets.
- Industry-focused insights for more effective engagement.
Pros:
- Data-driven reports.
- Enhanced lead nurturing capabilities.
- Strong focus on tech-driven businesses.
Pricing: Contact iTMunch for pricing.
2. Cognism
Cognism is a powerful sales intelligence platform that partners with Bombora, a leader in intent data, to provide high-quality, GDPR-compliant buyer signals. It offers a unique blend of intent data and verified contact information like phone numbers and emails of decision-makers within your ideal customer profile (ICP).
Key Features:
- 12,000+ intent data topics.
- In-market account tracking across EMEA, NAM, and APAC regions.
- Get phone-verified mobile data (Diamond Data®) for precise and reliable outreach.
- Real-time CRM enrichment.
Pros:
- Excellent CRM integration.
- High mobile number accuracy (87% connection rate).
- Extensive data sets for targeted lead generation.
Pricing: Contact Cognism for a custom quote.
3. Bombora
Bombora is synonymous with top-tier B2B intent data. Its buyer intent signals are sourced from a co-op of over 5,000 B2B websites, making it one of the most trusted names in the industry. Bombora’s data offers insight into content consumption trends and flags companies that are researching solutions similar to yours.
Key Features:
- 12,000+ intent topics.
- Collect data ethically through a B2B cooperative, ensuring consent-based information.
- Exclusive access to 70% of its dataset.
Pros:
- Detailed reporting.
- Easy integration with CRMs.
- Excellent customer support.
Pricing: Not publicly available. Contact Bombora for details.
4. Lead Forensics
Lead Forensics offers first-party data that identifies website visitors in real-time, allowing businesses to engage prospects during key decision-making moments. The platform also provides keyword insights from paid searches, helping you understand your prospects' buying behavior more deeply.
Key Features:
- Real-time prospect identification.
- Comprehensive lead analysis.
Pros:
- User-friendly interface.
- Accurate tracking of visitor behavior.
Pricing: Not publicly available.
5. Demandbase
Demandbase offers a comprehensive platform that uses AI to predict account-based buyer intent, helping you engage leads when they’re closest to making a purchase. Alongside its account intelligence, Demandbase offers an advertising cloud and sales intelligence tools, making it a robust choice for B2B marketers.
Key Features:
- Real-time intent data.
- AI-driven account identification.
- Account-based advertising.
Pros:
- User-friendly platform.
- Detailed ad targeting options.
Pricing: Not publicly available.
6. Lead Onion
Lead Onion offers advanced targeting and segmentation tools to directly funnel high-intent leads into your sales pipeline. Its B2B data solution also includes built-in communication tools that make it easy to connect with your most engaged leads.
Key Features:
- Unlimited contact storage.
- Advanced segmentation filters.
Pros:
- Easy to use.
- Accurate intent data.
Pricing: £500 - £5000 per month.
7. 6sense
6sense is an account-based marketing (ABM) platform providing in-depth predictive analytics and buyer intent signals. Its powerful AI capabilities help you determine the optimal time to engage with prospects, ensuring your outreach is as relevant and timely as possible.
Key Features:
- AI-powered lead engagement.
- Predictive analytics for outreach timing.
Pros:
- Robust segmentation.
- Great customer support.
Pricing: Not publicly available.
8. ZoomInfo
ZoomInfo’s B2B intent data is enriched with contact details and firmographics, allowing businesses to build accurate lead lists and automate their workflows. It’s a great choice for businesses looking to leverage intent data alongside existing customer records.
Key Features:
- Real-time B2B intent signals.
- CRM and sales platform integration.
Pros:
- Extensive data sets.
- Real-time insights.
Pricing: Not publicly available.
9. Triblio ABM Platform
Triblio helps businesses reach their top accounts with its proprietary B2B intent data. Its platform is focused on creating personalized campaigns that resonate with prospects, making it ideal for companies running account-based marketing initiatives.
Key Features:
- Ad campaign creation.
- Display advertising.
Pros:
- Easy-to-use platform.
- Excellent reporting features.
Pricing: Not publicly available.
10. Leadfeeder
Leadfeeder reveals the companies that visit your website, along with insights into their behavior. This intent data can help your sales team prioritize high-value leads, and the platform seamlessly integrates with most CRM systems.
Key Features:
- Website visitor identification.
- CRM integration.
Pros:
- Real-time data updates.
- Intuitive workflow integration.
Pricing: $0 to $79 per month.
Final Thoughts
Selecting the right B2B intent data provider can significantly impact your lead generation efforts. Whether you choose a comprehensive solution like Cognism or a more niche provider like iTMunch, the key is to find a platform that aligns with your business goals and tech stack. Understanding your prospect’s digital behavior can enhance your outreach efforts, drive better engagement, and ultimately lead to higher conversions.
Ready to transform your lead generation strategy with intent data? Explore the providers mentioned above and take your sales and marketing efforts to the next level!
You may also like: Leveraging Email Marketing for Whitepaper Lead Generation
Featured Image Source: Yandex