Do you want to find the latest MarTech trends that will make your campaigns more successful? The methods by which we evaluate the effectiveness of our marketing efforts and the instruments we employ to attain those goals develop over time.
This article will discuss the six most significant MarTech trends impacting the marketing business and how you can take advantage of them.
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What Is Marketing Technology?
More colloquially, "marketing technology" (or "MarTech") refers to applications and web-based services that aid in the execution of marketing initiatives.
This umbrella phrase may include everything from email templates to data analytics. While every person, organization, and business has different requirements from their MarTech, the industry rapidly expands to meet any gaps.
The discipline has expanded at an exponential rate during the last two decades. You don't need to be a computer wizard to be a marketer today, but you need to know how to maximize the potential of the tools available to advance your strategy and get you closer to your objectives.
Your rivals are probably using MarTech to boost the effectiveness of their efforts. It's time to start thinking about how to use MarTech to automate, improve, and brainstorm your marketing.
Most Popular MarTech Examples
As we've established, "MarTech" covers a lot of ground. Some versions of MarTech, however, are more prevalent than others. For example:
With more than half of survey respondents admitting to checking email more than ten times a day, it's clear see why email marketing is a popular method of reaching out to potential customers. While the keyword was "try," marketing automation solutions may help you start the ball rolling in the right direction.
New marketing technology has automated tedious operations, freeing up time formerly spent by marketers on tasks such as website content management, which used to take countless hours of coding.
Today's marketers may use data analytics to understand better their target audience, purchasing habits, and the channels they learn about new products and services.
6 Trends in Marketing and Sales
As you choose which MarTech products to add to your stack, we've outlined the six most important trends shaping the industry and will continue to do so far into the future.
1. Increased Investments in Analytics
Add an easy-to-use analytics tool to your MarTech arsenal instead of skipping this step. Using these instruments, you may learn more about your customers' habits and how effective your marketing activities are overall.
Spending on marketing analytics is predicted to increase by 61% over the next three years. That's a very big deal. You should take the chance to participate in the launch of a game-changing business tool.
2. Greater Emphasis on Customization
We nodded toward the significance and expanding use of personalization in advertising.
In a nutshell, this tactic entails providing specific information to each audience member. This approach makes customers feel like more than just another face in the crowd.
This trend is only expected to accelerate in the years ahead, leaving behind businesses that don't use personalization options.
98% of marketers believe personalization improves customer relationships, and 44% of customers say they would consider switching to a different brand because of improved customization.
You're losing out on strategic client outreach and relationship development if you don't use the tools and data at your disposal to learn more about your potential consumers.
3. Discontinue the Use of Third-Party Cookies
A marketer or advertiser who has put a lot of faith in third-party cookies could be in for a rude awakening.
Google said it would stop using third-party cookies by the end of 2020. This change will have far-reaching effects on how advertisers collect data since Google Chrome accounts for over 65% of all online browsers.
You must adjust your approach if you have previously depended on cookie data to learn about customer preferences and identities.
Adobe recently discovered that 20% of organizations need more time to move away from cookies. This suggests that many companies do not plan to continue collecting customer data in the post-cookie era.
Once the change is complete, marketers can no longer access personally identifiable information about their customers. Digital marketers need to adapt to the current personalization trend to reach and understand their target audiences in the future.
4. Increasing Importance Of Data Security And Privacy
If you've been following the news, you know that cyber-attacks are increasing. According to Statista, in only the United States alone, the number of data breaches has increased from 660 per year to over a thousand in the previous decade.
You'd be wrong to assume that this percentage doesn't include you. Your company's website and customer information are both invaluable resources. You must do all in your power to shield them from harm.
5. The Increasing Relevance of Marketing Effort Automation Software
Using marketing automation, your whole marketing effort may be simplified. Using these instruments will save you time, effort, and money.
We are not alone in our beliefs: With 51% of businesses using marketing automation, the industry is expected to expand at a CAGR of 8.55 percent over the next several years. Here are some benefits of automation:
- Time-saving: The implementation of solutions that automate time-consuming procedures, such as project management, will be universally celebrated by your team members.
- Better use of resources: Spending time and money more wisely is possible by identifying time-consuming tasks and addressing them using automation tools.
- Scalability: Marketing technology automation solutions are extensible. If you have a long-term plan for your company, these resources will serve you well.
- Quantifiable indicators of achievement: You can keep tabs on anything from employee output to advertising budgets with the help of the data insights provided by all MarTech automation systems.
Consider how marketing automation solutions may help your business as you evaluate their usefulness.
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Tools for meeting evolving marketing demands and consumer preferences will evolve in tandem. However, the six marketing developments discussed in this article are here to stay.
Invest in marketing tools that can help you meet your objectives and expand with these MarTech trends. Tools are there to be utilized, so make sure you’re using them to get an edge over the competition.
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